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EDF Sustainable Design Challenge

EDF Sustainable Design Challenge

EDF Launches Watt’s Next, the EDF Sustainable Design Challenge
First Sustainability Partner of London 2012 offers chance for young creatives to inspire change
EDF, the first Sustainability Partner of the London 2012 Olympic and Paralympic Games, is calling on Britain’s and Europe’s brightest young designers to create energy efficient day-to-day solutions which will help us all change the way we use energy.
The company has launched ‘Watt’s next‘, The EDF Sustainable Design Challenge, which asks students of design, engineering, business and architecture at schools and universities in the UK and across Europe to create useable solutions to the energy efficiency demands of tomorrow.
The competition challenges entrants to come up with designs which could help to change the everyday habits of individuals and groups of people with a view to achieving a more balanced level of energy consumption. In addition to considering the environmental benefits the solutions must take into account demand, production feasibility, the cost of the solution and people’s desired standards of living.
Gareth Wynn, EDF Group Director, 2012 Programme, said: “EDF is using its position as the first sustainability partner of London 2012, to create a positive legacy for the Games by using them as a platform to inspire lasting change. We relish the opportunity to use our expertise to encourage athletes, coaches and the wider public to think more carefully about how they use energy and to become champions of sustainability in their own communities.
“To inspire people to be more sustainable means we have to provide them with options which they like and which are better for the environment rather than just telling people to stop doing things. The creative minds in our design and engineering colleges have a lot to offer in making eco-efficiency interesting and desirable for everybody.”
“Our hope is that the EDF Sustainable Design Challenge will trigger ideas that could change the way we use energy in the long term and we will show some of the best ideas in our showcasing pavilion on the Olympic Park in 2012.”
The challenge is now open with expressions of interest required by 15th October 2010.
The registration form and details of the challenge can be found at: http://design.edf.com
The chosen projects will progress through various developmental stages before presenting their final projects on June 15th 2011. The most interesting projects will be showcased at the EDF Pavilion at the Olympic Park during the 2012 Olympic and Paralympic Games in London from July 27th 2012.

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