Child Safety goes Mobile
Leading Child Safety Technology provider partners with specialist mobile network enabler to Keep Kids Safe
Leeds, March 2010 – Mobile telecommunications firm aql along with specialist child safety firm, Crisp Thinking have developed an innovative new mobile service aimed at protecting children from the risks of allowing them their own mobile handset.
Mobiles phones are becoming increasingly popular amongst under 16s. Children as young as 5 are using mobiles to chat with their friends and parents swap text messages or even to browse the internet. It is believed that the average child in the UK sends almost 10,000 text messages a year and spends up to 40 minutes a day making calls. Although modern technology offers all the benefits of communication and entertainment that we all enjoy, it is vitally important to be aware of the possible risks for young mobile users.
Crisp, has a track record in detecting bullying and suspicious messaging within online chat rooms and gaming portals. Their unique software can identify characteristics which are typical of bullying behaviour or internet predators. When combined with aql’s wholesale mobile service, the product is the only UK mobile service dedicated to child protection.
aql has a unique relationship with the 3 network in the UK, allowing them to build bespoke services and brands (known as MVNO’s – or virtual mobile networks) with an unmatched time-to-market. MVNO Manager at 3, David York comments “Through over a year of careful planning and design, aql and 3 can now roll out new network partners in a matter of weeks”.
Crisp Founder, Adam Hildreth, says “The technology is unique – aql’s ability to pass the text messages sent to and from the handset into our screening engine creates a product that addresses every parent’s dilemma – the pro’s and cons of giving a child a mobile”. He adds, “Crisp technology is at the forefront of cyber bully and predator detection and we’re excited by the prospect of going mobile”.
Adam Beaumont of aql commented – “Both aql and Crisp are channel based organisations, so the partnership is ideal. The product will be launched under several partner brands, Parents should look for the Crisp logo – the branding shows that the handset is enabled with the protective technology”.
The product, powered by the aql-Crisp partnership will be available from major network brands and also specialist operators such as “Keep Kids Safe”. The product is available from Summer 2010 look for the logo and make sure your child stays safe on their mobile.