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Cranfield sets up unique partnership with Silverstone
Cranfield University has announced a unique partnership with Silverstone for its postgraduate motorsport students.
The ‘Virtual Silverstone’ project will allow students on Cranfield’s MSc Motorsport Engineering and Management programme to get involved with numerous activities including participating in track design, motorsport marketing, event management and a range of other business related issues.
Richard Phillips, Managing Director of Silverstone Circuits Ltd, said: “Silverstone is delighted to be working with Cranfield on this groundbreaking partnership.  Having the students work with us to come up with solutions to real motorsport business issues is an ideal learning environment for them and clearly has lots of benefits to us as a business.  We are all really looking forward to working with Cranfield on this excellent learning opportunity.”
Professor Kambiz Kayvantash, Head of Cranfield’s Centre for Automotive Technology, said: “This unique partnership offers an excellent opportunity for our MSc students to get as close as possible to the real competition environment and to gain a real insight into different aspects of the motorsport industry, including the management of large scale international motorsport events.”
As part of the collaboration, Silverstone will be defining the industrial group project for the motorsport students for the next academic year. The group project is a major learning experience for the students, allowing them to work on real-life projects within industry and helping them prepare for the challenging issues with which the motorsport industry is confronted.
For further information on the MSc Motorsport Engineering and Management, please visit www.motorsport.cranfield.ac.uk
For further information on Silverstone, please visit www.silverstone.co.uk

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