ASUS sweeps the board in Technology Awards
7th October 2008 – Once again quality, attention to detail and innovation combine to deliver ASUSTek top awards from all sectors. Globally last year (2007) ASUSTek won a total of 2569 awards – an average of 7 for every day of the year. The 2008 awards season has barely begun and is proving just as fruitful bringing the high-tech company a clutch of awards from the UK and recognition abroad. September 2008 saw the ASUS Eee PC range gain accolades taking both Computer of the Year and Gadget of the Year at the Stuff Awards, as well as scooping PC Pro’s award for technology innovation and hardware of the year and finally as Business Technology of the Year at the British Technology Awards. What’s more accolades are not confined to the Eee PC range, ASUS have also been honoured with a total of 9 EPEAT (Electronic Product Environmental Assessment Tool) gold awards for the amazing N-Series of Notebooks. Whilst in the recent publication of the Top 10 Global Brands survey ASUSTek itself ranked first in Taiwan for the IT Hardware Category against stiff competition.
PC Pro vote reveals Top UK IT Brands One of the big winners on the night was Asus, which picked up PC Pro’s award for technology innovation and hardware of the year: the Asus Eee PC. “The technology innovator award is voted for by PC Pro’s team of editors and writers, and Asus fought off tough opposition to win through,” said Tim Danton. “But it’s a deserved winner. The Asus Eee PC took a flamethrower to the rulebook and helped define a whole new category of product, the netbook. That’s a stunning achievement.” —Stuff Gadget Awards – Eee PC 901 wins gadget of the year Asus has taken top honours at the Stuff Gadget Awards, with the Asus Eee PC 901 winning the much–coveted gadget of the Year. The dinky laptop saw off competition from the likes of the Xbox 360, PS3 and iPhone 3G to snag the title. The tiny machine has helped spark a whole new line of gadgets, kicking off the current netbook craze and helping get everyone online. —Winning Business Technology of the Year at the British Technology Awards proved the Eee PC’s universal appeal across a wide range of sectors for a variety of users. —ASUS N Series Leads the Way for the environment with 9 EPEAT Gold Awards ASUS, a company synonymous with quality and the conservation of the environment, has also been actively promoting the values of environmental conservation and social responsibility by producing greener products for the market. This practice has now been honoured with a total of 9 EPEAT (Electronic Product Environmental Assessment Tool) gold awards. EPEAT, which utilizes one of the highest rated and strictest standards for green computing worldwide, is one of the fastest growing eco-labels in the IT industry; and the ASUS N Series leads the way as a prime example of the Green ASUS “Four Green Home Runs” initiative that comprises of: Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing of all ASUS notebooks. The EPEAT 8 Environmental Performance Categories are defined by IEEE (Institute of Electrical and Electronics Engineers) as an IEEE 1680 Standard. There are 51 total environmental criteria, 23 required criteria and 28 optional criteria; and EPEAT evaluated electronic products are ranked ‘Gold’, ‘Silver’ and ‘Bronze’ depending on how many green criteria they meet. A sterling example of innovative and Green computing, the ASUS N Series with gold awards—specifically the N50, N80, N10 and the N20—lead the way not only in technological innovation; but with several other notebooks from ASUS manufactured to the Green ASUS standards, amount to a grand total of a quarter of the 36 awards handed out by the Green Electronic Council. This was done by fulfilling the following 8 Environmental Performance Categories: • Reduction or Elimination of Sensitive Materials• Materials Selection• Design for End of Life• Product Longevity/Life Cycle Extension• Energy Conservation• End of Life Management• Corporate Performance• Packaging As the first computer manufacturer to develop the 1st lead-free motherboard in 2004, ASUS is leading the way in halogen-free manufacturing methodologies in the near future. ASUS also has more than 50 notebook models in ASUS portfolio that are qualified by Energy Star—an award with strict standards focused on power efficiency. Through the reduction and elimination of environmentally hazardous substances and the careful selection of easily recyclable materials, ASUS also deploys environmentally conservative ideals into the design of each notebook, ensuring that they are easy to assemble, recycle and reuse. With all notebooks designed for maximum durability and reduced energy consumption, users can use their notebooks longer and at the same time use less while doing more. As with the ASUS conservation culture, all notebooks, batteries and packaging can be returned for recycling across North America at the end of the product’s lifespan. —Not only receiving accolades in the UK, ASUS ranks first in Taiwan Top 10 Global Brands IT Hardware Category In the 2008 results, released yesterday, ASUS has been ranked first in the IT Hardware category. The company’s brand value has grown sharply for the fifth consecutive year, rising US$128 million over the past year and now total US$1.324 billion. Notable contributors to ASUS’ strong showing in 2008 have been its Eee-branded products—led by the massively-popular Eee PC™ range of netbooks—and ASUS notebooks, which have also been performing strongly in the market. “We will continue to instil a lean thinking mentality across all our staff, and uphold the highest standards within our organization, to ensure that our customers continue to enjoy products that are unequalled in terms of innovation and quality,” said ASUSTeK Computer Inc. Vice-Chairman Jonathan Tsang. The primary driver of ASUS’ brand value growth has been its Eee-branded products, led by the critically-acclaimed Eee PC™. The Eee PC™ has proved hugely-popular with both consumers and the media, having been voted as “The Most Wanted Christmas Gift” on Amazon.com and CNET at the tail-end of 2007. It has also recently been named the “Computer of the Year” and “Gadget of the Year”* at the Stuff Gadget Awards 2008.In addition, the Eee PC™ has garnered numerous accolades from industry authorities, including a prestigious International CES Innovations Design and Engineering Award in 2008. Since its launch in October 2007, more than 3.5 million Eee PCs™ have been sold worldwide. Another Eee-branded product, the diminutive and energy-saving Eee Box, has seen brisk sales among consumers facing desktop space constraints. Another major contributor to ASUS’ brand revenue growth in 2007-2008 has been its notebook business. ASUS currently lies seventh in terms of global notebook market share. In recognition of its leading status in the notebook category, ASUS was also named the No.1 in quality and services by the Wall Street Journal Asia. Out of the 2,569 international awards bestowed on ASUS products in 2007, 581 were for notebooks.