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Lord Sugar helps jobseekers with interview advice

Jobseekers can test their interview skills with Lord Sugar on Jobsite’s award-winning video interview practice website

Over 430,000 job hunters have sat virtual job interviews with the UK’s top bosses via features over 400 interview questions and answers from 28 companies across key industry sectors
The interview questions & answers have been played more than 4 million times
05 November 2012 – Lord Sugar is the latest business boss to assist jobseekers by giving his interview advice to –’s interactive video-based website, which enables jobseekers to practise for virtual job interviews with some of the country’s best-known business leaders and senior executives from leading companies.

Lord Sugar, partner of Hyper Recruitment Solutions Limited with Apprentice 2012 winner Ricky Martin joins leading bosses and companies on the site including Shell, Virgin Atlantic, Accenture, O2, Ernst & Young, RAF and Duncan Bannatyne.

Launched in February 2008, the award-winning BeMyInterviewer website has helped over 430,000 jobseekers prepare for interviews. The video interview questions and answers have been played more than 4 million times and drive applications to Jobsite’s clients’ vacancies, with thousands of candidates using Jobsite to search for jobs once they’ve had their interview confidence boosted on BeMyInterviewer.

Mike Wall, MD of, says: "Brushing up on your interview technique is invaluable, especially if you haven’t been for an interview in many years. You may have the skills and experience to be an ideal candidate for the job, but you need to be able to communicate that to the interviewer, especially in a competitive jobs market. We are proud to have Lord Sugar’s virtual interview on BeMyInterviewer, as he is such a highly-regarded business figure and a fantastic addition to the outstanding brands on the site’s interview panel.”

Commenting on his arrival to the interview panel, Lord Sugar adds: "I’ve built up a number of successful businesses and have interviewed hundreds of people over the years. As a partner of Hyper Recruitment Solutions Limited with Apprentice 2012 winner Ricky Martin, I understand the importance of candidates preparing themselves for their next job interview with tools like I want applicants’ answers to be precise and to the point. It’s important that candidates think carefully about their answers and get the point across, without 'waffling'.”

To view Lord Sugar’s virtual job interview go to